Friday, August 17, 2012

Week 04 - Origination


 Reading Quiz 

Answer the following questions as succinctly as possible in your own words
1. What is the major benefit of saving time?
Saving time helps reducing time spent and changing it to the time that can be spent on something else.
2. How do designers integrate time into their products?
Apply the idea of saving time to make products better, easier to use and help saving time for comsumers.
3. Explain the relationship between making waiting shorter with making waiting more tolerable
Making waiting more tolerable makes waiting shorter. For example, if we can see the process bar when downloading files from the internet we will feel the waiting more tolerable because the move of process bar makes time run faster and it allows us to know that it’s working and how long we have to wait.
4. How can you use your timeline to increase your own efficiency as a designer?
 Timeline can be used to manage project. We can use it to help with managing time and work for example we can see the schedule of project so we know what to do first, what next, when the most important thing needs to be done and when which work should be finished.
5. Briefly outline an event or activity in which you are adept at time saving?
Doing homework – when get stuck with ideas I do some research
Cleaning – think about what should be done first, next and final
6. What part of your design/multimedia process do you need to improve at, in terms of saving time?
Doing research – I often get stuck with ideas to answer questions so I spend too much time on doing research sometimes and it just wastes my time.
Working with the programs - I don’t know many techniques for using the programs.


 Thinking Game – Analyzing Patterns / Branding 

Developing Creative Thinking Techniques

 Branding 
      First we started this topic with looking at the logo of many brands and trying to name them. Then we were looking at what makes a brand. I found that the colored logos are more catchy than the non-colored logos and the well-designed logos help a lot with identifying brands. Logo is very important for brands as an identity, a signature that people recognize the brands.
What is a brand?
Collection of images
Name
Logo / symbol
Slogan / claim
Design scheme (CI)
Collection of ideas
Product
Philosophy
Lifestyle
Service
• Branding is not a logo
• Branding is not a description of what a company sells or offers to the customer
• Branding is not an advertising campaign or program
• Branding is not an in-store collateral
• Branding is not a signage or staff uniforms
but all of these components help to bring a brand to life.

Brand recognition
"Brand recognition is created by accumulation of experiences with the specific product or service through" 
> direct experience with product or service - How people think and feel with a brand from their experience about products and services.
> advertising, design and media commentary - Brand producers build uniqueness of the brand by advertising ,using internet and all kinds of media to make their brand recognizable, unique and coerce consumers to have an obvious opinion about their brands and their competitors.  . 


Most valuable global brands on the planet
brandz top 100 most valuable global brands 2012
       This tells briefly about branding. In this video it is explained what a brand is and is not and what brand represents.
"Need to explain branding to someone? Maybe your board, or employees? Maybe you have a few questions about branding yourself. This video provides an excellent yet brief overview, examining what a brand is and what it isn't.
Quite simply, your brand is your reputation. It represents people's gut feelings about your organization. Everything you do and say influences how people think about you, both positively and negatively.
We live in a brand saturated world. Consumers are exposed to an average of 3,500 brands every day, including yours. That's why it's so important for your brand to stand out." (http://www.youtube.com/watch?v=k5016fh7TgQ)



 References 
http://www.youtube.com/watch?v=k5016fh7TgQ




1 comment:

  1. May - you have done brilliant work this week.

    Just a word about referencing. When you cut and paste text into a blog, you have to put ALL the text you have pasted in INVERTED COMMAS.

    You have to make it clear which words are yours - and which words you have quoted. I'm not sure if any of these words are yours. Please let me know, and we can discuss.

    ReplyDelete